Privacy policy

1. Acknowledgment & Voluntary Consent By using this website, communicating with our support channels, or completing a checkout, you acknowledge that you have read, understood, and voluntarily agreed to the collection, storage, processing, and transfer of your personal information in accordance with this policy and applicable data protection legislation (including the Protection of Personal Information Act, No. 4 of 2013 / POPIA). If you do not agree with any term of this policy, you must immediately discontinue use of this website.

2. Personal Information We Collect We collect only the information necessary to provide our services, process transactions, prevent fraud, and fulfill deliveries:

  • Contact & Identification Data: Full name, billing address, physical delivery address, email address, and contact telephone number.

  • Order & Transaction Data: Products viewed, items placed in cart, order history, transaction timestamps, and delivery instructions.

  • Device & Technical Data: IP address, browser type, operating system, device identifiers, time zone settings, referring URLs, and interaction patterns gathered automatically via cookies, web beacons, and server logs.

  • Communications: Customer support correspondence, email inquiries, warranty/defect claims, and submission photos/videos.

3. Payment Card Information (Zero Merchant Storage) To maximize your security and minimize merchant liability, we do not collect, process, capture, or store your credit or debit card numbers, CVVs, or sensitive banking credentials on our servers.

  • All financial transactions are redirected to and processed securely by authorized, PCI-DSS compliant third-party payment gateways (such as Yoco).

  • These gateways adhere strictly to international banking encryption protocols. We only receive verification tokens, transaction statuses, and order settlement confirmations.

4. How We Use Your Information Your data is processed strictly for lawful commercial purposes, including:

  • Processing, validating, and fulfilling orders, shipments, and returns.

  • Facilitating door-to-door courier logistics with dispatch partners.

  • Verifying transactions, mitigating credit card fraud, and preventing illicit storefront behavior.

  • Sending essential transactional notifications (order confirmations, delivery tracking, and technical updates).

  • Analyzing site traffic, ad campaign efficiency (e.g., Meta pixels), and browsing behavior to optimize storefront speed and product offerings.

  • Complying with legal, tax, and accounting reporting requirements.

5. Disclosure to Third-Party Service Providers We do not sell, rent, or lease your personal information to third parties. We share information only with authorized service providers strictly as required to fulfill our operational duties:

  • E-Commerce Infrastructure: Shopify and hosting providers who provide the secure storefront platform.

  • Logistics & Couriers: Direct courier partners (e.g., Aramex) strictly to deliver orders to your nominated address.

  • Payment Processors: Certified payment gateways (e.g., Yoco) to authenticate and settle transactions.

  • Analytics & Advertising: Platforms like Meta (Facebook/Instagram) and Google for anonymized conversion measurement, audience insights, and retargeting pixels.

  • Legal Compliance: Law enforcement, regulatory agencies, or legal counsel when legally obligated by subpoena, court order, or to defend our legal rights and property.

6. Cross-Border Data Transfers Our e-commerce platform (Shopify), advertising engines (Meta), and cloud databases maintain servers across multiple international jurisdictions. By submitting your personal data, you explicitly consent to the transmission, processing, and storage of your information outside the borders of South Africa, subject to standard contractual data security safeguards.

7. Cookies, Pixels, and Tracking Technologies Our website utilizes cookies, web beacons, and tracking pixels (such as the Meta Pixel) to improve navigation, retain cart sessions, measure marketing performance, and personalize store content:

  • Session & Functional Cookies: Required to maintain core checkout, cart, and authentication operations.

  • Analytical & Performance Cookies: Track user engagement metrics and conversion pathways.

  • Managing Cookies: You may configure your browser to block or refuse cookies; however, disabling certain cookies may cause shopping cart or checkout malfunctions.

8. Security Safeguards & Absolute Limitation of Liability We implement commercially reasonable administrative, technical, and physical safeguards (including SSL/TLS data encryption) to protect personal information against loss, theft, alteration, and unauthorized access.

  • No Absolute Guarantee: While rigorous protections are maintained, no method of transmission over the internet or electronic data storage is 100% secure.

  • Limitation of Liability: To the maximum extent permitted by applicable law, we expressly disclaim any liability for any direct, indirect, incidental, consequential, or punitive damages arising from unauthorized third-party access, cyber-attacks, malware, data breaches, or interceptions beyond our reasonable direct control.

9. Data Retention We retain personal transaction and order records for the minimum period required to fulfill original commercial purposes, maintain accounting audit compliance, resolve warranty and replacement disputes, and satisfy statutory record-keeping regulations. When records are no longer legally or operationally required, they are securely destroyed or permanently anonymized.

10. Your Legal Rights Subject to local data protection laws (including POPIA), you have the right to:

  • Request confirmation of whether we hold personal information about you.

  • Request the correction or updating of inaccurate, outdated, or incomplete details.

  • Request the deletion or destruction of your personal data, provided it is no longer required for legal compliance, order fulfillment, or active warranty tracking.

  • Opt out of direct promotional marketing communications at any time via the "unsubscribe" link provided in our emails.

11. Amendments to This Policy We reserve the sole right to update, revise, or modify this Privacy Policy at any time without prior individual notice. Any revisions take effect immediately upon being posted on this website. Continued use of our site following changes constitutes binding acceptance of the updated terms.

12. Contact Information For data inquiries, access requests, or privacy concerns, please contact our Information Officer via email at your designated support address.